More Than Drinkware It’s A Lifestyle

Premium Drinkware That Starts Conversations

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What’s KNOB Life?

We are an entertainment and social lifestyle brand.

The KNOB Life creates products that sparks conversations, laughter and memorable social encounters.

It’s just a word…. But what it creates is so much more than a drinkware, games, apparel or gear.

Life gets serious enough….we exist to help people smile, laugh, connect and escape for a while.

We are for people who can take a joke….and live life a little less seriously.

THIS is KNOB Life

Start Your KNOB Life Here • Swipe To Find Your Favorite

The KNOB - Tumblers & Drinkware

Premium Drinkware with a playful edge. Built to keep drinks hot or cold - and conversations going.

The KNOB: Grip It. Fill It. Savor It.

KNOB Wear Apparel

Wear The Joke.

KNOB Wear: Wear It. Own It. Stand Out.

Tap That KNOB, Card Game. A Limited Edition First Release, The 69’r Pack

When they are gone - they are gone.


Tap That KNOB: Play It. Say It. Watch What Happens.

Tap That KNOB Adult Card Games

The adult party game designed to turn casual nights into legendary stories, questionable decisions and non-stop laughter.

Tap That KNOB: Play It. Say It. Watch What Happens.

 

Tap here

KNOB-EE Beverage Experiences

A well-crafted list of 69 adult refreshments.

KNOB-EE Beverages: Make It. Savor It. Do It Again.

KNOB Paws - KNOB Life Pet Collection

Because even your best friend deserves a KNOB.

KNOB Paws: Loyal. Spoiled.

KNOB Gear Accessories

The finishing touches and other KNOB essentials.

KNOB Gear: Pack It. Reveal It. Feel It.

What Is A KNOB-ism?

A KNOB-ism is the language of KNOB Life — classy innuendos that are a mix of humor, attitude, double meanings, and everyday expressions twisted into something a little bolder and a lot more memorable.

Around here, ordinary descriptions don’t cut it. Every product, phrase, drink, drop, and experience gets its own KNOB-ism— because in KNOB Life, personality is part of the product.

Some KNOB-isms are smooth. Some are subtle. Some push the line just enough to make you smirk.

If it sounds slightly inappropriate but somehow still classy… you’re probably speaking KNOB Life correctly.

A few KNOB-isms to give you a taste….you’ll want more - and will think of your own.

On Choosing a KNOB

  1. You'll want to get your hands on this. 
  2. It starts with the hold.... what happens next is up to you. 

On Using A KNOB

  1. Handle with care... or don't.  We won't judge. 
  2. Grip it with confidence.  Sip it with purpose. Savor it with pleasure.

On Caring For Your KNOB

  1. The ritual doesn't end with the last taste. 
  2. Care is foreplay for the next encounter.

On The Name KNOB

  1. You smile because it's fun.  You smirk because it's naughty.  - the rest is up to you.
  2. KNOB: Where a single syllable breeds a thousand sly thoughts. 

On Telling Friends About Your KNOB

  1. The first rule of KNOB Life?  You WILL talk about it. 
  2. Introduce them to the hold that changes everything.  

On Beverages Used In Your KNOB

  1. Only what satisfies you and deserves this grip.
  2. A celebration entrenched perfectly in your hand.

The KNOB Vault

Where KNOBisms are preserved, Smirk Stories are shared, KNOBometer Polls settle questionable debates, where you can go to watch our KNOB Bites videos, and KNOB Drop newsletters deliver the latest from The KNOB Life. Enter at your own risk.

This is where KNOB-isms come to grow up and Smirk Stories to become legends.

KNOB Bites are our humor shorts to make you laugh about KNOB Life. Our KNOB Bites are stored on our YouTube Channel at @TheKNOBLife. Subscribe and follow all our videos.

Click here to view our KNOB Bites

Smirk Stories are the tales behind the laughs - real KNOB moments, adventures, and questionable decisions that became escapes and memories worth sharing.

Every few weeks, we'll drop a fresh batch here in the vault from KNOB HQ and fellow KNOB Lifers. Have one worth sharing? Send it to KNOB@TheKNOBLife.com.

The best submissions may be featured with your first name and city/state—and some could even earn a spot in future Tap That KNOB fan expansion packs.

Submitted KNOB-isms & Smirk Stories may be edited for clarity, style, length, and overall KNOB-ness branding.

Click here to view The KNOB Vault Archives

Here are this months fan submitted KNOB-isms:

"Oh wait - that's attached."

Jen, Stockbridge MI

**

"The KNOB puts the O in bingo."

Amie, Navarre Beach, FL

***

"Go ahead - let's see how far you take it."

Sydnie, Sommerville, NJ

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"KNOB. Say it - and don't explain it."

John, Little Rock, AR

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“Face it - The KNOB came first.”

Hunter, Temperance, MI

***

“With a beverage in your KNOB, sipping becomes optional. Gobbling becomes inevitable.”

Chris, Howell, MI

Our Lineup of KNOB Tumblers

Full KNOB - 40oz Premium Insulated Tumbler

Full KNOB - 40oz Premium Insulated Tumbler

$35.00

Split KNOB - 40oz Dual-Chamber Premium Insulated Tumbler

Split KNOB - 40oz Dual-Chamber Premium Insulated Tumbler

$35.00

Big KNOB - 128oz Premium Insulated Tumbler Jug

Big KNOB - 128oz Premium Insulated Tumbler Jug

$95.00

Mini KNOB - 20oz Premium Insulated Travel Tumbler

Mini KNOB - 20oz Premium Insulated Travel Tumbler

$22.00

Aqua KNOB - 24oz Premium Insulated Water Bottle

Aqua KNOB - 24oz Premium Insulated Water Bottle

$25.00

KNOB Shot - 3oz Premium Insulated Shot Tumbler

KNOB Shot - 3oz Premium Insulated Shot Tumbler

$13.00

Nibble KNOB - 32oz Premium Insulated Snack Bowl

Nibble KNOB - 32oz Premium Insulated Snack Bowl

$28.00

Versa KNOB - 14oz Premium Insulated, 4-in-1 Tumbler

Versa KNOB - 14oz Premium Insulated, 4-in-1 Tumbler

$25.00

The KNOB Life Mission:

To bring laughter to simple everyday moments and escape the seriousness of life, and enjoy it with friends and family who can take a joke.

Our Story

Tap That KNOB - The Birth of A Card Game (scroll right for the story)

KNOB Tumblers turn innuendos into KNOB-ism’s

KNOB-ism’s - what started as a few playful innuendos to describe our new tumbler products quickly turned into a language of its own. KNOB-isms™ are the smirks, one-liners, and double meanings that turned ordinary moments into stories worth repeating. Built to make people laugh, raise eyebrows, and ask, “Where’d you get that KNOB?”

The Book of KNOB-isms

What started on product cards, packaging, stickers, and inserts quickly became something people looked forward to almost as much as the KNOB itself. Every KNOB-ism was created to spark laughs, turn heads, and add a little fun to the everyday routine.

Then came the obvious question — what if the fun didn’t stop with the tumbler? So we pulled together the laughs, the “instructions,” the questionable advice, the ways to handle, care for, travel with, and fully enjoy your KNOB into one place. That’s how The Book of KNOB-isms™ came to life.

These KNOB-isms Became A Game Concept

The more KNOB-isms spread, the more one thing became obvious — these weren’t just product jokes anymore. Every new phrase sparked another laugh, another reaction, and another idea. Before long, we had hundreds of them and one question kept coming up: Could this actually become a game?

Turns out… yes. What started around a tumbler evolved into a full party experience built on innuendos, reactions, and chaos. That’s how Tap That KNOB™ was born — and to bring it full circle, we created the original Tumbler Pack™ as the first taste of the madness. A conceptual, play test version to gauge further interest. The results were amazing!

Tap That KNOB - From inside joke to full blown fun game

The more friends, testers, and unsuspecting victims played along, the clearer it became — this wasn’t just funny… it was something people genuinely wanted more of. The mix of classy, cheeky humor and contagious reactions turned a simple idea into a game we knew we had to create.

What began as the original “Tumbler Pack™” evolved into The Initiation Pack™ — the official introduction into KNOB Life. From there, the vision expanded fast: teaser packs, collector ideas, hidden marks, expansion themes, and a full roadmap of future chaos built around real-life situations and unforgettable moments.

To bring it all to life, we launched plans for an early supporter campaign designed to build the first community, fund the first production run, and officially kick off the world of Tap That KNOB™. The ideas were flowing, the laughs kept growing, and now there was only one thing left to do — get the first game into people’s hands.

Tap That KNOB - What’s Next??!

This is only the beginning. Once the Kickstarter campaign wraps and the first wave of KNOB Life officially gets into people’s hands, the future of Tap That KNOB™ will continue to grow through community support, fan feedback, and the endless supply of new KNOB-isms waiting to happen.

The vision goes far beyond a single game. Expansion packs, themed editions, collector releases, limited runs, hidden surprises, and entirely new ways to experience KNOB Life are already part of the roadmap. As the community grows, we expect fan submissions, inside jokes, stories, and ideas to help shape future packs and inspire the next generation of beautifully questionable content.

Because once people start handling the KNOB… the ideas tend to multiply quickly.

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COMING SOON - Tap That KNOB, adult card game. Kickstarter Campaign Update.

In the coming months, The KNOB Life will be launching a hilarious new card game called, Tap That KNOB. The perfect companion to our KNOB Tumblers, drink lists and apparel. It’s a new adult card that takes innuendos to a new and classy level.


In writing all the KNOB-isms for our products, and experiences, we just couldn’t stop with the innuendos. The list seemed endless! So we crafted a game to step it up.

We developed the first game. Talked with friends. Created prototypes to have people playtest the game and concept. One undeniable fact kept emerging - this was hilarious and people couldn’t stop laughing or smirking.

Sign up for our email updates on the development of the game and its first expansions….and to get first-hand info on the initial product launch on Kickstarter. Also watch our social media for updates, pictures and videos of play testers, and our expected launch plans.

Grab A KNOB and come along on the journey into The KNOB Life. Smile. Smirk. Escape.

Join The Waitlist

The KNOB Gallery - KNOBs In The Wild

Some people keep memories in photo albums — we prefer proof of where the KNOB’s been handled. From beaches and bars to road trips and bad decisions, every picture tells a better story with one in hand.  When you get your hands on a KNOB, you never know what will happen. 

View Our Gallery